Don’t ask what you want your business to be…
Ask why you want your business to be.
I’ve spoken to you about what I do, but after the month I’ve had I wanted to talk to you about why I do it.
I spent October in Australia, with a side trip to Bali, a long-held dream of mine. But just a few weeks earlier, I had no idea that by late September I would be flying Business Class from Dublin to Dubai, on the first leg of my adventure Down Under.
It happened quite spontaneously, and I can remember the moment when I made the decision. I have friends in Australia and one day after we spoke I was standing in my bedroom, drying my hair, and thinking, ‘Oh I hope I can go to Australia someday.’
Then all of a sudden I thought, ‘Why do I have to wait for some day? Why can’t I go as soon as possible?’
After all, that’s what I have a business for, the freedom.
As soon as I realised that, everything started falling into place. The dates for the trip worked well with my schedule, they worked well with where my clients were at, and before you know it, I was on that plane, flying to the other side of the world.
You may remember my post on social media from the flight. I wrote: “Always trust something amazing is going to happen, even when it feels like things couldn’t get any worse. The universe always has a plan for us …. even if it feels impossible. Trust.”
To that I’d add: Trust … and prepare.
Sometimes I think one of the reasons it can be so hard for people to grow their business is because they’re not sure of what they want their business to do for them.
I knew what I wanted. From the moment I started my business I knew I wanted freedom, I wanted to be able to travel, I didn’t want to have to worry about having the money to do that, I wanted to be able to live on my own terms, I wanted to be able to make my own schedule, and I wanted to have choices.
And that’s exactly what my business has been able to give me. I was ready at that moment to head to Australia.
I didn’t know starting out that the strategy behind that business would be speaking gigs, but as you know speaking has helped me grow my business as fast as I have. From a standing start, I went to half a million euro in sales in less than three years.
It was that security and that freedom that allowed me to say to myself, ‘I’m not going to wait for someday to go to Australia. I’m going now.’ I had that security and freedom because I am growing a business that supports the life I want.
So when you’re planning your business, think about your life. I really believe your business will only get as big as your life. It can’t be all about the work important as that is. It has to be about what you want to do when you’re not working. That’s what really inspires you to keep going and to keep growing your business.
During my adventures last month, I took the five-hour flight from Australia to Bali to attend a conference and networking event that I learned about when I was down there.
Let me tell you about Bali: Bali is not only beautiful, it’s probably one of the coolest places on the planet for an entrepreneur because it’s so entrepreneur-friendly. It’s filled with cafes, there’s WiFi absolutely everywhere, and you can live very, very cheaply. It’s not surprising Bali has become such a draw for digital nomads – you can rent a villa for about 50 euro a night.
And in Bali I got to connect with entrepreneurs from around the world who are doing amazing, purpose-driven work. I got invited to speak at an event in Japan – the networking was great.
I so fell in love with Bali and its potential for entrepreneurs, that I’m now in talks with Genius Café, a gorgeous coastal space where entrepreneurs can cultivate their skills and network with others. I think it will be a great place to bring my clients for a retreat in the future. But there will be more on that another time.
In a couple of weeks I’m heading back to the airport to fly to Paris for a retreat with some of my wonderful clients – we had such a fun and productive time at the retreat I held for clients in Paris last year. I’ll tell you all about that next month.
This is what I do – I want my clients to experience the world, and really understand what speaking can do for your business. I want it not to be a big deal for you to hop on a plane to Paris, or to Australia, or to Bali. That’s the world we live in. That’s the freedom we’re cultivating.
That’s the freedom I can help you achieve.
If that sounds good to you, email me at firstname.lastname@example.org and let’s get started.